Under the brand strategy suite we offer to work with our clients on an end-to-end service covering Customer Insight mining, Trend spotting, Brand Proposition, Brand Positioning, Marketing Strategy, Communication Development, Brand Activation Planning, Media & Digital Strategy, Customer & Influencer Proposition Development.
We are a full service innovation enabler. We establish a cross-functional innovation process within the organization, which helps clients to innovate and renovate sustainably. We facilitate ideation workshops to help businesses identify and introduce their next best ideas. We also consult to develop medium to long-term Innovation pipeline based on platforms derived from insights, customer need-gaps, trends, and target segments.
With our team of experienced ex-CXOs, we offer to manage a marketing function professionally for start-ups & businesses in the take-off stage. While working as the Interim CMO, we leverage the existing marketing set-up as well as have the ability to on-board the requisite partnerships with a range of creative and research agencies to professionally run the marketing function.
Our start-up program helps the early stage start-ups to identify their market segment, position their products right and support them in the marketing-mix and business development aspects.
A process driven marketing and innovation culture backed by a capable team delivers exponential business value. We help organisations in setting up these processes as well as building team capability.
We are seasoned practitioners, not theoreticians, hence we love to get fully immersed in the challenges being addressed. With more than 60 years of collective real-world experience, we understand that it is real work collaboration and support, not just advice that drives results.
Businesses at different stages of their life-cycle need different levels of engagement. Hence we adapt our way of work to client's readiness and get the fastest impact on their business:
- Output-based engagements for end-to-end delivery
- Co-creation with client's extended team to optimise output & learning
- Training assignments to enhance capability or processes for sustained value
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